“ Driving less, walking more, caring about small cars? It’s almost unnatural. What’s more, it’s a shift brought not by any deep concern for the environment, but by the fact that it costs $125 to fill the damn Explorer and suddenly you’re asking, wait a second: Tank of gas or new couch? Tank of gas or case of wine and the mortgage payment? Dammit, we’re Americans. We hate thoughtful restraint. ”
Mark Morford in the SF TimesĀ