MoveOn's Adam Green:: Profiles in Bad Online Organizing: Part 1 (DSCC)
Every activist email must have a plausible “theory of change.” People should see some concrete theory about why taking action could lead to a desired result. But some people choose to inflame people’s passions just to get their email addresses (and, more likely than not, to fundraise from them — as opposed to later engaging them in quality activism). This sullys the online activism process for the rest of us. That’s why getting emails like this one from the Democratic Senatorial Campaign Committee recently was both insulting and maddening…
